The Importance of Being Show features live, unscripted conversations with people making a difference.

Whether working as part of a team or just one person out to save the world, our inspiring guests share stories of courage, compassion, and more… Tune in for fun and informative entertainment! We’ll play some songs and talk about stuff that matters.

The Importance of Being Show, Sunday mornings at 9 on KX FM 104.7!

When not on the air, seasoned entrepreneur Ernest Hackmon provides innovation and modernization services to government, business and non- profit clients throughout Southern California.

Ernest also serves on Laguna Beachʼs Emergency and Disaster Preparedness Committee (EDPC) and Community Emergency Response Team (CERT).