Justin Klein & Mike Brown Explore:

• A New report about whether entrepreneurial success is more Nurture or Nature
• Hiring and training employees
• Amazons’s move to brick and mortar stores
• Interview with Sinan Kanatsiz

As Chairman and CEO of KCOMM, Sinan brings a dimension to clients that few can match. He is one of the leading innovators in tapping the new medium of the internet to the marketing and promotional needs of consumer and business-to-business clients. Sinan has shown clients how taking advantage of the new media can make their marketing, promotional and public relation efforts, not only exponentially more effective, but also dramatically more cost effective.

Sinan has taken his expertise in technology and the internet and overlaid it with traditional marketing strategies and goals. The result is a marketing and communications framework that does everything that traditional marketing and advertising has not been doing. While traditional marketing dollars are often seen as half wasted (we just don’t know which half) due to the nature of the broadcast medium, traditional print advertising and direct mail, the new medium paradigm is vastly more measurable and therefore more accountable. Client can actually see and track what works and what doesn’t.

But accountability is only the tip of the iceberg. The key to using the internet is being able to economically and efficiently have a two way dialogue with customers and employees in real time. The real advantage of the new media is the ability to learn instantly what you’re doing right and what you’re wrong and then reacting.

Sinan holds a B.A in Communications, with an emphasis in Computer Science and Public Relations as well as a dual Master’s degree in Human Resources and Organizational Leadership from Chapman University. He is also Founder of Generation NeXt, Chairman of the Internet Marketing Association (IMA) and member of the New Majority